Advantages and disadvantages of Meta tags

Hasibul khan

 Advantages and disadvantages of Meta tags


Advantages of Meta tags 



Why is the meta tag important?

Meta tags are the first impression someone has of your page on a SERP. A good meta description will entice users to click through and visit your site. They ensure that search engines know what your content is about, so they will be able to show the website with the appropriate results.

Think of it this way: You're browsing a store shelf and see a product with an outdated and generally unappealing label. Leave out important information, like what is the product made of? Then you see a label on another product that is fresh and appealing, with a visible ingredient list. You are about to buy the product with the best label. It's the same with meta tags, if your meta description is wrong, no one will click on your content.

Meta descriptions are often the primary information that determines which result in users click on, so it's crucial that you use high-quality meta tags on your web pages.

If you found this article through a search engine, there is a high probability that you clicked on it due to effective meta tags.

We'll go into more detail about meta tags later. (Kavanagh, 2021)

Why are title tags important?

  • First impressions count. Your title tag may be the first thing a potential visitor sees when they search.
  • Brand leverage. Attract clicks and generate more traffic.  (Kavanagh, 2021)

The two most important meta tags:

  • Title tag: which specifies the title of a web page. This is the title of the page that Google displays in search results.
  • Meta descriptions: these simply describe the content of your page. Search engines often use it for the snippet in search results.
  •  Both are easy to implement and require no programming knowledge.  (Kavanagh, 2021)

What does a title tag look like?

A good headline grabs users' attention and entices them to click or view your article.

 (Kavanagh, 2021)


Video Time

(Chris Berkley, 2016)





Disadvantages of Meta tags


The meta description tag and the meta keywords tag are relevant meta tags when it comes to search engine optimization (SEO). (Digital Sushma, 2022 quora.com)


Disadvantages of the meta description tag

• Snippets can occasionally provide users with the specific information they want more effectively than page summaries, especially if the page has a lot of content.

• Working on meta description tags takes time away from the more crucial task of creating the actual page content. (Digital Sushma, 2022 quora.com)

Disadvantages of the meta keywords tag

• By using it, you are divulging to your rivals the precise keywords you are optimizing each page for. Competitors can use the keyword-focused lists you've meticulously developed to improve their own websites.

• The more crucial task of optimizing your website for certain keywords takes priority over the work on keyword meta tags. (Digital Sushma, 2022 quora.com)


Want to get higher click-through rates, drive more targeted organic traffic, and improve conversions? So avoid making these big meta-description mistakes. (Riddall, 2020)

10 Mistakes to Avoid When Writing Your Meta Descriptions

Mistake 1: Meta descriptions are too long

Mistake 2: Meta descriptions are too short

Mistake 3: The meta description is inconsistent with the page content

Mistake 4: Lack of relevant keywords

Mistake 5: Duplication of description

Mistake 6: Keyword Stuffing

Mistake 7: Your meta description is boring

Mistake 8: Leaving Out a Call to Action

Mistake 9: Confusing 'Meta Descriptions' with 'Snippets'

Mistake 10: Not Writing Your Meta Descriptions at All

(Riddall, 2020)


Reference:

Advantages :

Kavanagh, K. (2021) What are meta tags and why are they important for seo?, Conductor Spotlight. Available at: https://www.conductor.com/blog/2021/11/what-are-meta-tags/ (Accessed: January 22, 2023).

Chris Berkley (2016) What are title tags? (title tags for SEO), YouTube. YouTube. Available at: https://www.youtube.com/watch?v=YmuDAOVPHqY (Accessed: January 22, 2023).


Disadvantages:

Digital Sushma (2022) What are the disadvantages of Meta Tag?, Quora. Available at: https://qr.ae/prHnFm (Accessed: January 22, 2023).

Riddall, J. (2020) 10 mistakes to avoid when writing your meta descriptions, Search Engine Journal. Available at: https://www.searchenginejournal.com/meta-description-mistakes/250897/ (Accessed: January 22, 2023).



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