Essential features of e-commerce website

Hasibul khan

 Essential features of e-commerce website

Are you building a new e-commerce store for your business or looking for ways to improve the functionality of your current store? Creating an e-commerce experience that is sure to delight your customers can be as simple as getting inspired by the best e-commerce brands.( Kristi Hines June 9, 2022)

1. User-Friendly Navigation

The key to helping customers find the products they need quickly is to offer an intuitive navigation system. Products should be categorized logically, with the most popular categories listed first. ( Kristi Hines June 9, 2022)

( Kristi Hines June 9, 2022)

2. Site Search

In addition to user-friendly navigation, site search is a feature found on most of the top E-commerce sites.
It allows customers to bypass the navigation and search for exactly what they want.
( Kristi Hines June 9, 2022)

( Kristi Hines June 9, 2022)

3. Footer navigation 

Have you considered the best way to use your website footer to help customers find your best products?
Try a list of links to the top products, services, and information customers want to find.( Kristi Hines June 9, 2022)

                                                           ( Kristi Hines June 9, 2022)


4. Product videos

Adding videos to product pages can increase conversions. According to to Think With Google, more than 50% of shoppers said online video helped them make a decision about which brand or product to buy. Most e-commerce platforms allow retailers to add videos and images to their product pages.( Kristi Hines June 9, 2022)


( Kristi Hines June 9, 2022)



5. Product reviews

The most popular form of user-generated content found on e-commerce sites is product reviews and ratings.
This section of an e-commerce product page is critical for providing shoppers with social proof that a product will meet their needs.

eBay allows customers to rate and review products, displaying reviews below product descriptions and sponsored items. ( Kristi Hines June 9, 2022)

( Kristi Hines June 9, 2022)

6. Generous Return Policy

Want to increase consumer confidence in the products you sell? Offer a generous return policy and include it on your product page.( Kristi Hines June 9, 2022)
( Kristi Hines June 9, 2022)


7. Product FAQs

Another way to incorporate user-generated content into your e-commerce store is to add a customer frequently asked questions section.

This section can help your shop in various ways.

Increase your sales by answering your customers' top pre-sales questions about your products.
Reduce the time your customer service has to spend answering questions about products, before and after the purchase.( Kristi Hines June 9, 2022)

( Kristi Hines June 9, 2022)


8. FAQ for the shop
In addition to the FAQs for your product pages, consider adding a FAQ page for your main store.

This should cover all the general questions people may have about online privacy, security, payments, shipping, returns, and other purchasing issues.( Kristi Hines June 9, 2022)


( Kristi Hines June 9, 2022)

9. Order Tracking

Once your customer has placed an order, the main question on their mind is when my order will arrive.
Make it easy for customers to check the status of their current order on your website.( Kristi Hines June 9, 2022)



( Kristi Hines June 9, 2022)

10. Activation Email

According to Mailchimp benchmarks, emails sent by e-commerce companies have an average open rate of 15.68% and a click rate of 2.01%.

This is important considering the potential revenue-generating e-commerce emails.

If you can't get visitors to make a purchase on your website, then one of the next best conversions for your store would be to get the visitor to subscribe to your mailing list.

This would allow you to reach them with future sales and email promotions.( Kristi Hines June 9, 2022)




( Kristi Hines June 9, 2022)


11. Push notifications

If you want to bypass spam filters and social media algorithms, the best way to capture your e-commerce store visitors as subscribers is through push notifications.
Push notification services allow visitors to subscribe to the latest updates in their browsers.
When you have a promotion that you want to let subscribers know about, you can send a message which will be delivered to their notification center via their browser.( Kristi Hines June 9, 2022)

( Kristi Hines June 9, 2022)

12. Chatbots

One benefit of running an e-commerce website is its ability to generate revenue, 24 hours a day, 7 days a week, all year round. This also means providing support to your customers during those hours as well.( Kristi Hines June 9, 2022)



(Person, 2023)


The following are 21 must-have features for e-commerce sites.

( Kristi Hines June 9, 2022)



Reference

SEJ STAFF Kristi Hines June 9, K.H.⋅ 12 min read S.E.J.S. (2022) 21 must-have features for Ecommerce sites, Search Engine Journal. Available at: https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/#close (Accessed: January 21, 2023).

SEJ STAFF Kristi Hines June 9, K.H.⋅ 12 min read S.E.J.S. (2022) 21 must-have features for Ecommerce sites, Search Engine Journal. Available at: https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/#close (Accessed: January 21, 2023).

Person (2023) 5 ways to promote & sell your products with dropshipping, Wix eCommerce Blog. Wix eCommerce Blog. Available at: https://www.wix.com/blog/ecommerce/2019/11/5-ways-to-promote-your-online-store-and-sell-more-products-with-dropshipping (Accessed: January 21, 2023).






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